In a digital landscape where over 75% of information is consumed online, Ecuadorian journalists Rosa Elena Vásconez and Mariuxi Padilla have initiated 'Voces Propias', a YouTube channel aiming to provide in-depth narratives that transcend the typical immediacy of digital content. This initiative seeks to cultivate human stories often overlooked in traditional media formats, particularly those relating to mental health and the empowerment of women.

Launched on March 12 during International Women's Month, 'Voces Propias' reflects the extensive experience of its founders, who each have over two decades in the media industry. The channel intends to foster meaningful conversations around critical experiences that are typically silenced, providing a platform for women to share their stories and insights. This project is not only a response to the demand for relevant content but also a commitment to addressing issues pertinent to women's mental health.

The idea for 'Voces Propias' originated two years prior while both journalists were pursuing a master's degree in communication with a specialization in journalism. Their academic journey inspired them to create a space where women can discuss their life stories and challenges, thereby promoting a sense of community and shared experience. Through this channel, they aim to empower women by giving them a voice and encouraging dialogue on important yet often stigmatized topics related to mental health.