Rocío López, a model born in Murcia in 1999, has parlayed her experience and challenges in the beauty industry into the creation of her own skincare brand, Yinger. As she juggled her modeling career and law studies, López became increasingly aware of how relentless makeup application, varying climates, and a lack of personalized skincare routines negatively impacted her skin health. This realization prompted her to explore better skincare solutions, ultimately leading to the launch of her own cosmetics line.

The brand's flagship product, the Pearl Skin Creamyserum, has been well-received, having sold out three times since its release on October 15, 2024. Driven by more than 1,200 organic reviews within weeks, the product's demand highlights a growing consumer interest in effective skincare grounded in personalized solutions rather than generic cosmetic use. López emphasizes that the real issue facing consumers is not cosmetics themselves, but the often uncritical application of these products, which can exacerbate skin issues.

López's insights and experiences resonate with a younger audience, particularly through her active social media presence, where she has garnered over 350,000 followers. By advocating for informed skincare practices, she aims to inspire her followers to prioritize their skin health and make educated choices when it comes to beauty products. This approach not only empowers her followers but also positions her brand as a credible alternative in a saturated market.