Feb 22 β€’ 17:05 UTC πŸ‡§πŸ‡· Brazil Folha (PT)

Government launches streaming platform 'Tela Brasil' in election year and tries to hitch a ride on the Oscars

The Brazilian government is launching a new streaming platform called 'Tela Brasil' to promote national cinema, coinciding with the Oscar awards season to bolster its election campaign.

The Brazilian government, led by President Lula, is set to launch a new streaming service called 'Tela Brasil' that will offer free access to national film productions. The initiative is strategically timed to coincide with the Oscar awards, where the Brazilian film 'O Agente Secreto' has received nominations, which the government hopes to use as a platform to highlight and promote Brazilian audiovisual culture during an election year.

The planned service is poised to feature 19 films that have been nominated for an Oscar, aiming to stir national pride and engage Brazilian audiences. The ceremony to unveil the new streaming platform will take place at the PalΓ‘cio do Planalto, although an exact date has yet to be announced. With a total budget of R$ 4.4 million allocated for this project from the Ministry of Culture, the government has dedicated R$ 570,000 for the acquisition of the nominated films, which reflects a significant investment in promoting local cinema at an important moment.

Beyond the association with the Oscars, the launch of 'Tela Brasil' also signals the government's commitment to delivering cultural initiatives early in the year, tapping into the electoral atmosphere to strengthen its messaging. This move is seen as an effort to mobilize cultural support and reinforce the narrative around the importance of national cinema in Brazil's socio-political landscape, potentially influencing voter sentiment as elections approach.

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