Open-air markets in São Paulo are an integral part of the city's urban culture, with around a thousand markets operating weekly from Tuesday to Sunday. These markets provide fresh fruits and vegetables at more competitive prices compared to supermarkets, contributing significantly to the local economy with an annual turnover of R$ 2 billion. They also generate approximately 70,000 direct and indirect jobs, involving around 12,000 vendors who typically sell between 700 to 1,000 pastries each day.

Historically, the inception of these markets traces back to August 25, 1914, when the first market was established at Largo General Osório in the Santa Ifigênia neighborhood. The initiative, spearheaded by then-mayor Washington Luís, was a response to a severe crisis in food supply and aimed to control inflation on fruits and vegetables. This marked the beginning of a vital economic activity in São Paulo, serving the local population’s needs for affordable and fresh produce.

Today, these markets not only serve as a source of income for many but also foster a unique communal atmosphere where local residents engage in vibrant exchanges with vendors. The continuing popularity of these markets highlights their emotional and cultural significance in São Paulo, reinforcing the bond between the community and its agricultural resources. As they adapt to contemporary challenges, including competition from supermarkets, the resilience of these markets remains crucial for urban livelihoods and local culture.