A recent survey revealed that the city of São Paulo consumed about 20 million French breads daily in 2025, a significant increase from the previous year’s figures. This rise in consumption, between 10% to 12% compared to 2024, underscores the resilient demand for this staple food among the residents of São Paulo, especially on the occasion of the National French Bread Day.

The French bread, a common component of breakfasts, snacks, and meals in São Paulo, continues to be a vital part of the city's culinary landscape. The increase in consumption symbolizes a cultural attachment to this popular bread, which has been integrated deeply into the daily lives of the paulistanos. The survey was conducted by Sampapão, an entity dedicated to the industrial baking and confectionery sector in the region.

Furthermore, the economic implications of this trend are noteworthy, as the revenue generated from the sale of French bread contributes significantly to local businesses. The consistent demand for this product not only highlights its importance in dietary habits but also reflects the overall economic activity within the food sector of São Paulo, making it both a cultural icon and an economic driver in the city.