The registration for the collective wedding at the São João 2026 festival in Campina Grande is set for March 19, according to the city's Cultural Secretariat. This event, considered one of the most traditional components of the June festival in Campina Grande, draws numerous couples looking to celebrate their union in a festive and communal environment. The wedding ceremony is typically held on the evening of June 12, coinciding with Brazil's Valentine's Day and the eve of Saint Anthony's Day, at the Parque do Povo, a central location renowned for its lively celebrations.

For the upcoming 2026 edition, the local government will accommodate 100 couples during the event, providing them with various free services essential for a wedding, such as decoration, attire, makeup, and hairstyling. In addition to these services, all necessary documentation will be supplied at no charge, making the event accessible to many couples who may face financial barriers to traditional wedding ceremonies.

The registration process will occur at the Parque Evaldo Cruz on March 19, from 8 AM to 12 PM and again from 2 PM to 5 PM, emphasizing the city's commitment to facilitating social celebrations as part of its rich cultural heritage. This initiative not only strengthens community ties but also promotes local traditions with a modern twist, as couples from the area come together to participate in this emblematic celebration of love and togetherness within the framework of the larger São João festival.