The 2026 São João festival in Campina Grande, Brazil, is set to take place from June 3 to July 5, lasting 33 days, with fewer days than the previous year.
The São João festival in Campina Grande, known as the 'Largest São João in the World,' will be held from June 3 to July 5, 2026, marking a total of 33 days of celebration. The announcement was made by the mayor, Bruno Cunha Lima, ensuring the community and visitors have a clear timeline for one of Brazil's most celebrated cultural events. This iteration of the festival will see a reduction in the number of days compared to the previous year, which spanned 38 days from May to July.
The decision to shorten the festival by five days compared to São João 2025 has raised questions regarding programming and community engagement. Local officials have indicated that the festivities will still be packed with traditional music, dance, and various cultural presentations that define the event. The festival is significant for tourism and local economy, drawing visitors from across Brazil and beyond to partake in the vibrant celebration.
The complete schedule of events for the São João 2026 will be revealed in the second week of March, providing more specific details on line-ups, activities, and locations for the festivities. This early announcement allows both residents and tourists to prepare for the event and promotes excitement as the city gears up for what is anticipated to be a memorable festival, despite the shorter duration.
