Endija Marcinkeviča stumbled into graphic design while working as a cultural space manager in Selia, where her initial involvement in creating event posters sparked her passion for the craft. Over the past five years, she has developed significant projects, including the visual identity for the 'Home Café Days' in the Selia islands and designing layouts for phytoremediation fields along the Daugava River in Jēkabpils. Despite her achievements, Marcinkeviča emphasizes the deeply interconnected nature of people in Selia, highlighting how many participate in community collaboration networks like 'Selia Islands.'

Marcinkeviča believes that the projects in her community embody a profound added value, attracting individuals who want to contribute and grow. The creation of an online human resources catalog named 'Lietaskoks' aims to identify and uplift particularly talented individuals from Selia. This initiative is seen as an excellent opportunity for local talents to engage in larger projects while sharing their skills and creativity with the community.

By fostering local talent and encouraging collaboration, the 'Lietaskoks' catalog not only aims to promote individual growth but also seeks to enhance the collective value of community efforts in Selia. The initiative reflects a broader trend of harnessing local resources and talents to strengthen regional identities and promote sustainable growth within the community as a whole.