Lidl Lithuania has introduced a dynamic employer branding campaign that blends spring motifs with the symbolism of a clock, serving as a reminder that now is an excellent time to awaken from the 'winter sleep' and step out of one's comfort zone to dare to make career changes. The campaign slogan, 'It's Time for Career Changes!' is a clear and motivating invitation that subtly encourages individuals to contemplate change at this important moment. It is designed to prompt action for moving forward and initiating a new career phase with the Lidl team.

The advertising campaign highlights the comprehensive benefits package offered by Lidl, including private health insurance, salary growth after one year of employment, and free consultations with specialists. This approach targets individuals who often feel the urge to change but hesitate due to the comfort of their current, albeit unsatisfying, situations. Liina Kippasto, Lidl Lithuania's Head of HR and Board Member, emphasizes the urgency and motivational aspects of the campaign, aiming to inspire individuals to take that first step toward a new opportunity.

Furthermore, Lidl Lithuania is actively seeking new team members for various positions, particularly looking for employees for newly planned stores in Garliava, Rokeliai, and Raseiniai. This effort not only highlights the company's growth prospects but also underscores its commitment to providing opportunities for career advancement in the local job market.