In the article, the authors explore how influencers, despite their informal status and lack of traditional authority, can mobilize large groups of people. They illustrate this point with an example from January 26, 2025, when a TikTok invite by influencer Rita De Crescenzo resulted in over ten thousand people flocking to Roccaraso, causing traffic jams and chaos at a ski resort. This incident exemplified the powerful nature of social media influence that can lead to real-world consequences.

The book titled "L’influenza degli influencer" (The Influence of Influencers), written by Daniele Morgera and Emanuela Ronzitti, delves into the dynamics of influencer culture and its effects on society. It reflects on how this new breed of public figures, distinct from politicians and journalists, can create rapid shifts in public behavior and perception without any formal structures. The authors highlight a key characteristic of influencers: their ability to tap into the desires and motivations of their followers, thereby generating significant engagement and action from them.

Overall, the article and the book together spark a critical conversation about the evolving role of influencers in contemporary society. As they often bridge the gap between virtual engagement and real-world actions, their influence raises questions about the nature of leadership, responsibility, and the potential for both positive and negative societal impacts stemming from this new social phenomenon.