Netflix and Meghan Markle's lifestyle brand As Ever have announced the termination of their investment and collaboration partnership after approximately a year. This collaboration was initially formed to develop and launch a product line launched with the series "With Love, Meghan," which aired on the platform in two seasons alongside a year-end special. The end of this relationship allows As Ever to continue on an independent path as originally anticipated, basing their decision purely on pre-agreed contractual terms.

The decision for this separation appears uncontroversial, merely an application of the terms agreed upon at the beginning of the partnership. As Ever has expressed gratitude for the support and assistance received from Netflix during its launch period and the first year of operations. They noted the significant growth achieved during their time together, highlighting the initial success of the brand and its positioning in the market.

Meghan Markle's As Ever brand, which focuses on everyday items like jams, teas, wines, and home products, was part of a broader trend in lifestyle branding aimed at promoting wellness and quality in daily living. Though the partnership with Netflix has ended, As Ever will continue to build its brand identity and product lines independently, showcasing Markle's intent to foster entrepreneurship in her ventures beyond her royal ties.