Mar 9 • 11:34 UTC 🇪🇸 Spain El País

Breakup between Meghan Markle and Netflix: the platform is no longer a partner of As Ever, her lifestyle brand

Meghan Markle's partnership with Netflix has ended, following the cancellation of her series and a shift to independent brand management.

Meghan Markle's relationship with Netflix has officially ended, marking a significant shift after five years of collaboration. The partnership reached its conclusion amid declining viewership and the cancellation of Markle's series, 'With Love, Meghan', which was announced in January. This project represented a key aspect of her lifestyle brand, As Ever, which is now left to grow independently without the platform’s support.

The news comes just two months after the cancellation of 'With Love, Meghan', a show that was considered a cornerstone of Markle's endeavors with Netflix. While the company hinted at the possibility of special editions, the formal withdrawal of Netflix's partnership suggests a broader strategy re-evaluation for both Markle and the streaming service. Markle is expected to continue developing her brand independently, aiming to navigate the opportunities and challenges that lie ahead without the backing of the entertainment giant.

This split highlights the challenges faced by high-profile collaborations within the entertainment industry, especially when audience reception falls short. As Markle transitions to an independent operation of As Ever, the success of her brand will rely heavily on her ability to attract and engage consumers outside of Netflix’s expansive platform, prompting curiosity about her future projects and strategies in the lifestyle sector.

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