Meghan Markle and Netflix officially announced the end of their partnership on March 6, as the Duchess of Sussex aims to evolve her lifestyle brand, As ever, independently. Netflix expressed gratitude for the collaboration, highlighting Markle's vision to elevate everyday moments through her brand. As ever's growth in its first year was noted, with plans to continue expanding without Netflix's involvement.

Markle’s brand, As ever, has received positive feedback during its initial year, which indicates its capacity to grow independently. In a statement, the brand emphasized their readiness to pursue new opportunities and expressed excitement for the future. The separation appears amicable, with both parties acknowledging the successes of their collaboration and the potential for As ever to flourish on its own.

Critics, however, have mentioned that Markle's brand may have already reached its peak in popularity, coining the phrase 'got Markled enough' to reflect a perceived overexposure of Markle in the media. The phrase implies that the public may be experiencing fatigue concerning Markle and her endeavors. This commentary adds a layer of complexity to the brand's future as it seeks to navigate market dynamics without its high-profile backer, Netflix.