TV Republika, a Polish television station, launched its new YouTube project called '13 Piętro' at the end of February. As reported by Wirtualne Media, the channel has garnered approximately 150,000 subscribers shortly after its launch. The channel's debut content, which includes a trailer and various topical videos, has seen impressive view counts, such as over 120,000 views for the introductory video and significant engagement for others targeting current events and controversies.

Jarosław Olechowski, head of publishers at Republika, expressed satisfaction with these early results, indicating that the channel reached 120,000 subscriptions within a week of launching. Olechowski highlighted the strong viewership, with more than 100,000 daily views being achieved in the initial days, labeling it an exceptional outcome for the project's commencement. The rapid growth suggests a successful entry into the competitive landscape of digital media.

The project has broader implications for TV Republika as it seeks to ensure safe transmission and navigate around advertising boycotts that the network may face. By establishing a significant online presence, TV Republika aims to enhance its influence and audience reach while mitigating financial risks associated with advertising restrictions. This venture reflects the channel's strategy to adapt to changing media consumption trends in Poland.