The article discusses the impending arrival of Newsmax, a right-wing television channel in Poland, which is poised to challenge TV Republika's market position. Newsmax is backed by Adria DTH, which has ties to Telekom Srbija, and is reportedly seeking to recruit employees from TV Republika. This development suggests a shift in the Polish media landscape, as Newsmax aims to attract right-wing viewers, similar to its strategy in America, where it competes with Fox News by supporting Donald Trump and disseminating various conspiracy theories.

Currently, TV Republika primarily competes for viewership with Telewizja wPolsce 24, but the introduction of Newsmax adds another layer of competition in the already polarized media environment in Poland. The article notes that Newsmax has a history of supporting conservative agendas, which could potentially draw viewers away from TV Republika as the latter struggles to maintain its audience share. The competition is indicative of broader trends in media, where channels align with specific political ideologies to capture niche markets.

In summary, the entry of Newsmax is significant as it reflects a growing trend of right-leaning media outlets expanding in Eastern Europe, which may reshape viewer preferences and influences. The implications for TV Republika could be substantial, potentially forcing a reevaluation of its content strategy to retain its audience amidst this emerging competition.