The film 'The King and the Clown,' which has attracted over 11 million viewers, has sparked a tourism boom in Yeongwol, Gangwon Province, where the movie is set. In response to this surge in interest, Cheonan city in Chungcheongnam-do has started to promote its own historical connection, featuring the tomb of Han Myung-hoe, a central character from the film. Cheonan's official Instagram post emphasized their presence with a nod to the film's success and urged people to consider the local historical site during their travels. Although Cheonan does not currently hold cultural events related to Han Myung-hoe, they took the opportunity to share information about his tomb's location, humorously asking visitors to be respectful of the local community.