The article discusses the current competitive dynamics between Polish and foreign e-commerce platforms in Poland, highlighting the growing presence of Asian platforms like Temu and Shein. While these platforms boast higher user numbers, Polish consumers still show a preference for local services, with Allegro leading as the most popular shopping site for nearly three-quarters of survey respondents.

The rise of foreign platforms can be attributed to factors such as aggressive marketing strategies and competitive pricing, which make them appealing to consumers. The article examines the responses from Polish market leaders as they aim to retain their customer base amidst this increasing competition. Allegro's dominance in user preference doesn't eliminate the intense competition for consumer attention, underscoring a shifting landscape in Polish e-commerce.

Finally, the article addresses regulatory actions being taken at the EU level to enhance market conditions and ensure fair competition between local and international platforms. This includes scrutiny of market practices and measures to support local businesses against foreign entrants, aiming to strike a balance in the rapidly evolving e-commerce environment in Poland.