On March 8, during the finale of the Latvian TV3 show 'Million Worth Idea', a fierce competition took place for a cash prize of €20,000. Among more than 100 proposals submitted for the show, four top business ideas made it to the final round, but only one was crowned the winner: 'PawsPeace', a venture founded by Emīls Senkans and Kristiāns Dālmanis, which specializes in personalized urns for pets. The competition highlights the creativity and entrepreneurship within Latvia, encouraging new ideas.

The show had an engaging format that allowed viewers to learn about 30 notable business concepts, from which the top 12 were chosen for further evaluation. The finalists demonstrated the potential of Latvian entrepreneurs to innovate and turn fresh ideas into realistic business ventures. Participants showcased their projects and received valuable feedback from experienced mentors, aiding them in solidifying their next steps towards launching their ideas in the market.

Competing ideas included a medical device for skin cancer diagnostics, represented by Rolands Skulme. The intense nature of the competition not only provided a platform for aspiring entrepreneurs but also contributed significantly to the local startup ecosystem, highlighting how such initiatives can inspire and promote growth within the Latvian economy.