In São Paulo, Brazil, entrepreneur Gustavo Ferreira has launched an innovative and sustainable product designed for pet owners: an eco-friendly hygiene rug for dogs. This development arose from Ferreira's realization of the vast plastic waste generated by traditional pet hygiene products, which can take up to 450 years to decompose. Motivated by his experience as the owner of a new puppy and his family's background in the graphic sector, he sought a solution that aligns with sustainability.