In a rapidly evolving corporate landscape where innovation, data, and adaptability drive organizational success, Vanessa Lozano Neira, the Marketing Manager of Chivería, emphasizes that professional growth requires more than just technical skills. She argues that to advance within a company, individuals must develop abilities that create value, facilitate strategic decision-making, and foster relationships that promote collective learning.

Lozano draws from her experience managing consumer brands to assert that the modern marketplace demands professionals who can continuously evolve. She believes that career advancement is fundamentally linked to developing competencies that enable individuals to adapt to change, manage teams effectively, and gain deeper insights into both consumers and the business environment. This perspective highlights the importance of soft skills in addition to technical expertise in achieving success in today’s corporate world.

Within this framework, Lozano identifies five skills that she views as particularly critical for those aiming to solidify their professional development. These skills are essential for navigating the complexities of leadership and meeting the expectations of a diverse workforce, especially for women who often face additional challenges in breaking free from traditional stereotypes in leadership roles.