The article explores the reasons behind women's self-doubt in leadership roles despite their high success rates in business, emphasizing the need for greater visibility and cultural change.
The article delves into the paradox where, despite Latvia having one of the highest percentages of women in leadership positions in the EU, their impact often remains unnoticed in the public arena. Many top female executives tend to adopt the role of 'quiet performers', rarely stepping into the limelight or engaging publicly, which raises questions about the underlying societal and cultural factors at play.
Women in business are managing assets worth millions, leading international teams, and successfully navigating companies through global crises. However, there exists a significant asymmetry when it comes to their representation in industry discussions and media columns, where their influence often remains invisible. This situation represents a missed opportunity for women to assert their influence and enhance their reputations, which can only be addressed through deliberate positioning and targeted cultural shifts.
The article emphasizes the urgent need for society to acknowledge this issue and offers insights into how women can transition from being strategic leaders to public figures. This topic will be further discussed at this year’s Women’s Economic Empowerment Conference 'Novatore Impact S', highlighting the importance of fostering a culture that supports women's visibility and leadership in public spaces.
