The BRS Lorena grape is being increasingly favored by wine producers in São Roque, São Paulo, due to its aromatic qualities and potential for creating high-quality wines and sparkling wines. This season, however, grape harvesting faced a delay of at least 15 days, attributed to last year's cold weather and rainfall in January, which also led to a reduction in the overall volume harvested.

Despite the drop in quantity, producers remain optimistic about the quality of the grapes, with reports indicating that the grapes harvested this summer are sweeter, potentially enhancing the standard of the resulting wines. Leodir Ribeiro, a local producer, has dedicated nearly ten hectares to growing the BRS Lorena, with his vineyard housing approximately 36,000 grapevines, all benefiting from the region's unique climate and soil conditions which contribute to the grape's aromatic intensity and muscatel character.

The interest in the BRS Lorena grape is growing among other producers in the region as well, aligning with a wider trend in Brazilian viticulture to enhance the quality of locally produced wines. As Brazilian wine continues to gain recognition internationally, the experimentation with different grape varieties like BRS Lorena highlights the ongoing evolution of the country's wine industry and its adaptation to changing climate conditions.