How a Gaúcho Opened 15 Snack Bars in Bolivia to Serve Xis, a Typical Sandwich from RS, 2,000 km from Home
Omar Bordin Schirmer, a Gaúcho entrepreneur, has successfully opened 15 snack bars in Bolivia offering Xis, a beloved sandwich from Brazil.
Omar Bordin Schirmer, a native of Santa Maria, in the state of Rio Grande do Sul, Brazil, has transformed his passion for Xis, a popular sandwich in his hometown, into a successful business venture in Bolivia. Recognizing an opportunity after losing his job in a hotel and inspired by his sister's move to Bolivia, Schirmer opened his first snack bar in Santa Cruz de la Sierra. His venture not only showcases the flavors of Brazil but highlights the cross-cultural exchange as he introduces this culinary staple to Bolivians, who have embraced it with enthusiasm.
The sandwich, which consists of bread, steak, egg, cheese, salad, and various sauces, holds significant cultural importance in Rio Grande do Sul, where it is considered a crucial aspect of local cuisine. In February, the municipal government of Santa Maria launched the 'Programa Xis', aiming to recognize and celebrate the sandwich as a gastronomic heritage of the city, promoting it as the 'Capital of Xis.' Schirmer's establishments play a vital role in this recognition, as he not only serves traditional Xis but also adapts it to local tastes, thereby fostering a sense of connection between the two regions.
As Schirmer expands his business across Bolivia, he is not just creating a profitable enterprise but also participating in the growing trend of food globalization, where local dishes find their way into international markets. His success story reflects the entrepreneurial spirit of many immigrants who leverage their cultural heritage to build new lives abroad. The burgeoning popularity of Xis in Bolivia could potentially lead to a greater appreciation of Brazilian cuisine in the region, showcasing how food can bridge cultural divides and create new culinary identities.