Renan Santos, a pre-candidate for the presidency from the Mission party, has seen significant support among younger voters, specifically between the ages of 16 and 24, where he garnered between 6% to 10% in several scenarios tested by Datafolha. In the broader population, his total support stands at 3%, indicating he has successfully appealed to this demographic. This is part of a larger strategy targeting Generation Z, defined as individuals born from 1997 onward, which constitutes approximately 17% of those surveyed by the polling institute.

The Mission party, which originated from the MBL movement known for its youth orientation, particularly among young males, appears to be leveraging media effectively in this pre-campaign phase. Santos's strategy involves releasing bold videos and emphasizing controversial proposals to capture the public's attention. Notably, he advocates for ending