The Metrovía transportation system in Guayaquil is set to provide free passage for all women on Sunday, March 8, in honor of International Women's Day. This initiative will be available across the four trunk lines of the system from 6:00 AM to 9:00 PM, as per the current municipal ordinance. Women using the personalized La Guayaca card will be able to travel freely without any fare being deducted from their balance, thus encouraging female ridership on this special day.

To take advantage of this offer, women are required to use the personalized La Guayaca cards. They must present their usual card at the access validators, similar to a regular journey. For those who only possess a general card, there is still an opportunity to benefit from this promotion by undergoing the personalization process. This can be done through the La Guayaca mobile app, where users need to enter their personal details and register an assigned code, facilitating access to the required benefits.

This initiative not only marks a celebration of International Women's Day but also emphasizes the city's commitment to promoting women's mobility and transportation access. By providing free service, the Metrovía system is acknowledging the importance of women's contributions and encouraging greater usage of public transport among women in Guayaquil. Such measures could lead to a heightened awareness of gender issues in this context and promote discussions around equitable transportation rights.