The vibrant and exotic fruit, known as pitaya, has begun to significantly impact the economy of the small town of Sério in Rio Grande do Sul, Brazil. With the upcoming third edition of the Pitaya Fair, the town is showcasing not only the fruit itself but also the benefits it has brought to local farmers by diversifying their agricultural production. Currently, around four producers cultivate approximately 12,000 seedlings across more than four hectares, indicating a growing interest and investment in pitaya cultivation.

The agricultural practices involved in cultivating pitaya are notably organic, requiring intensive care, particularly in the realm of manual pollination. Paulinho José Aroldi, a pioneer in the region's cultivation efforts since 2013, emphasizes the rigorous work required, which includes collecting pollen from various pitaya flower types and applying it manually to ensure optimal fruit quality and size. This is a labor-intensive process that traditionally would be performed by bees, illustrating the dedication and innovation local growers have adopted to make this exotic fruit thrive in their region.

The success of pitaya cultivation not only enhances the local economy but also encourages farmers to think outside the box regarding product diversification. With plans to possibly extend the fruit's applicability to sparkling wine production, this small town exemplifies how local agricultural initiatives can foster economic resilience and community growth. As the Pitaya Fair approaches, it reflects the community's commitment to promoting this unique fruit and its potential contributions to the local landscape.