Brinner, a fusion of breakfast and dinner, is emerging as a culinary trend in Rome, indicating a broader change in eating habits among residents. Traditionally, meal structures in Mediterranean countries have been more rigid, but the increasing adoption of breakfast foods like eggs, pancakes, and yogurt in the evening mirrors practices already common in the United States.

The founders of Bap, Giulia Mauceri, Marianna Gallo, and Matteo Anselmi, emphasize that the rise of brinner signifies a profound shift in people's relationship with food. It's no longer just about what people eat, but when and why they make those choices. Food is increasingly viewed as a means of emotional well-being, freedom, and identity, and the movement is becoming a pillar of modern dining culture in Rome.

As the first brinner establishment in the city, Bap aims to be at the forefront of this movement, showcasing that dinner is no longer confined to traditional food conventions. The trend illustrates not just changing tastes but also the evolving gastronomic landscape in Italy, as it begins to embrace more flexible food norms previously seen in other cultures.