Mar 6 • 04:15 UTC 🇪🇸 Spain El País

Krispy Kreme, the viral donut, accelerates in Spain with four openings in Madrid and aims to reach Barcelona this year

Krispy Kreme is expanding in Spain, planning to open four new stores in Madrid and aims to reach Barcelona before the end of the year after a successful initial launch.

Krispy Kreme, the famous American donut chain, is gearing up for a significant expansion in Spain, having already sold over two million donuts from its first store in Leganés since its opening in October. The company will kick off its first phase of growth with four new store openings in the Community of Madrid, with the first launch scheduled for March 16 on Princesa Street. This initial location, along with the upcoming stores, is designed to facilitate the quick purchase of donuts and coffee, targeting both takeout customers and those visiting the café. The expansion underscores the brand's growing popularity in the Spanish market, driven by its viral presence on social media.

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