Krispy Kreme has announced the return of its most requested doughnut, the Strawberry Gloss, after a six-year hiatus. This popular flavor makes its comeback just in time for Valentine's Day, a strategic move aimed at capitalizing on the festive season. The Strawberry Gloss doughnut will only be available until February 14, enticing fans to act quickly to get their hands on this beloved treat.

The doughnut is priced at £3.19 and is perfect for both Valentine's Day and Galentine's Day celebrations. Krispy Kreme is also introducing a themed Hugs and Hearts doughnut range, converting all filled doughnuts into heart shapes, enhancing the festive spirit among customers. This promotional tactic not only caters to the nostalgia of long-time fans but also attracts new customers looking for seasonal treats.

The announcement of the Strawberry Gloss return was made on Krispy Kreme’s official Instagram page, where they lauded the doughnut as 'glossy' and 'iconic,' highlighting the significant consumer demand that prompted its revival. As limited-time offers often generate urgency among customers, this initiative is likely to boost sales during the Valentine's Day period, promoting the brand's image as a go-to place for special occasion doughnuts.