'Iki', a prominent grocery store in Lithuania, is introducing a special Easter-themed game called "Easter Surprise: Grand Prize" designed to engage customers and create joyful culinary experiences. This event features the popular chef Dainius Špakauskas, a contestant from the first season of the show "IKI Chefs' Duel," highlighting the collaboration between retail and culinary entertainment. The event aims not only to provide financial rewards but also to create memorable moments for families participating in the game.

The current cooking show, "IKI Chefs' Duel: Desserts," is ongoing, and the winner will soon be announced, adding to the intrigue of the game. Three professional pastry chefs are competing, bringing their unique experiences to the table. Gintarė Kitovė, the communications manager at 'Iki', emphasized the importance of the game as a source of family enjoyment and lasting memories, rather than just financial gain.

The contest has already commenced with numerous prizes available, including 300 handcrafted 'IKI Chefs' cakes. With this initiative, 'Iki' seeks to foster a sense of community and celebration, turning the festive season into a fun and engaging opportunity for customers to win not just prizes, but also skills and experiences in cooking, promising a delightful Easter celebration for families.