The 'Iki' supermarket chain in Lithuania is focusing on providing customers with significant savings and tasty meal ideas as they approach the weekend. Gintarė Kitovė, the communication director of 'Iki', emphasizes the importance of providing discounts on thousands of products, making it convenient for shoppers to find everything they need in one place. The store offers weekly promotions that include fresh fruits, vegetables, meats, dairy, and bakery items, ensuring that customers can buy groceries at much lower prices.

The new promotion, dubbed the 'Smaližių fiesta', is particularly capturing buyer interest as the Valentine's Day and Užgavėnės celebrations have recently concluded. Shoppers are looking to purchase their favorite sweets, chocolates, cookies, and desserts at discounted prices, demonstrating a continued desire to indulge despite the recent festivities. Kitovė expects these promotions to resonate with households eager for affordable options while still allowing them to enjoy sweet treats.

During weekends, 'Iki' ramps up its promotional offerings, extending discounts over entire categories of goods. This strategy attracts various customer segments looking for budget-friendly shopping experiences. By enabling families to save money and creatively present meals, 'Iki' reinforces its role not just as a grocery store but also as a partner in the celebration of daily living, making every shopping trip a minor celebration in itself.