The Estonian newspaper Postimees has teamed up with the Estonian Choral Conductors Association to create a new web show titled "Peale proovi" (After the Rehearsal), which delves into the world of choral music. The show will feature discussions and insights regarding choir singing, with the intention of highlighting various perspectives within the choral landscape. The host, Ode Pürg, aims to engage both prominent figures in the field and guests from outside the choral world to share their musical experiences.

In the inaugural episode, which aired today, the guest was Heli Jürgenson, recognized as Postimees' Person of the Year 2025, and also the Year Conductor for the Estonian Choral Association. Jürgenson is known for her significant contributions to Estonian choral music, including her role as the artistic director of the previous general song festival "Iseoma". The episode aims to set a foundation for future discussions surrounding choral music and its practitioners.

The launch of this web show aims to enrich the choral music community in Estonia, providing a platform for dialogue, education, and inspiration. Through the sharing of insights, the show aspires to strengthen the bonds within the choral community and foster appreciation for this artistic form. Overall, "Peale proovi" is expected to become a key resource for both amateur and professional choral enthusiasts in Estonia, emphasizing the importance of choir singing in the nation's cultural fabric.