During the international tourism trade fair ITB Berlin, which features nearly six thousand exhibitors from 160 countries, Poland is making its presence known despite having a modest promotional budget. This year, Poland focuses on presenting itself as a destination synonymous with tranquility, safety, and culinary excellence, promoting 'slow travel' and Michelin-starred restaurants.

Magdalena Krucz, head of the Polish Tourism Organization, highlights the importance of participation at such events to raise awareness of Poland as a travel destination. Despite being outspent by countries with more substantial tourism budgets, Poland aims to attract attention by showcasing its unique offerings and emphasizing the country's appeal. The challenge lies in effectively competing with better-funded marketing efforts from other nations, particularly Arab countries.

The Polish tourism strategy involves leveraging the growing trends in global travel that favor relaxing and gourmet experiences. By branding itself in this manner, Poland hopes to appeal to a demographic that values thoughtful travel experiences. The expectations for over 100,000 guests at the trade fair indicate significant interest in travel, which Poland seeks to capitalize on in the coming year, marking a pivotal moment for the nation in global tourism discussions.