Apple has launched the iPhone 17e, its most affordable smartphone model, in Brazil, with pre-orders beginning on March 9.
Apple announced the launch of its latest smartphone model, the iPhone 17e, on March 2, marking an initiative to offer a more accessible option for consumers in Brazil. The iPhone 17e is priced at R$ 5,799 for the 256GB variant and R$ 7,299 for the 512GB model, which contrasts significantly with the starting price of US$ 599 (R$ 3,075.51) in the United States. This pricing strategy comes at a time when the global chip shortage is driving up memory prices, prompting Apple to absorb some of the costs to remain competitive in the market.
