Link Brazil, a Brazilian market chain specializing in Brazilian and Latino products, has launched its first store in the United States in North Miami. This opening, which took place in December 2025, is part of the company's strategy to tap into the U.S. market, supported by over 20 existing stores in Europe. The family-owned business emphasizes modern infrastructure and a differentiated service approach, aiming to cater to the significant Latino population in the area.

Felipe Alves Camargo, one of the partners in the business, stated that Miami was a natural selection for their entry into the U.S. due to its strong Latin presence. He highlighted a real demand for a full market that offers quality products along with the warm and personalized Brazilian service. This indicates that the company is aware of the competitive landscape and seeks to fill a specific niche within the local market.

In the marketing realm, Ariele Camargo leads the brand's communication strategy, focusing on innovation and closeness to the audience. The strategy aims to enhance the customer experience and solidify the company's presence as it looks to expand its operations to Orlando in the future. Overall, this move represents not only the company's growth ambitions but also the increasing opportunities for businesses that cater specifically to the Latino community in the U.S.