Content creators in Maranhão, Brazil, have the opportunity to enroll in a free online course focused on using Artificial Intelligence (AI) in YouTube video production. The program, named Santander AI YouTube Creator, in partnership with the open education platform DIO, offers 5,000 scholarships, and registrations will remain open until March 29, 2026. This initiative is designed to help participants adopt a strategic approach to content creation by leveraging AI technologies.

The course consists of 38 hours of training that includes video lessons, practical exercises, and challenges designed to facilitate hands-on learning. Throughout the program, participants will acquire skills in organizing ideas, scriptwriting, developing visual identity, and reviewing content strategically. The emphasis will be on teaching creators how to effectively plan, produce, and publish their videos consistently, ensuring they can produce quality content that engages their audience.

With the rise of digital content creation, this initiative highlights the importance of education and training in the evolving landscape of media production. By equipping local creators with AI tools and best practices, the program aims to enhance the quality of content from Maranhão and potentially increase the visibility of regional creators on a wider platform, like YouTube.