Ecotec University in Ecuador has unveiled a new academic offering titled 'Content Creation and Audience Management', which is designed to break from traditional education models. The program combines various disciplines such as audiovisual production, strategic analysis, digital management, and audience segmentation, focusing on a comprehensive understanding of the digital content landscape. The initiative aims to equip students with the skills necessary to thrive in the rapidly evolving digital environment.

Katherine Calero, the dean of the Faculty of Communication, Humanities, and Creativity at Ecotec University, emphasized that this new program was developed in response to significant research that included focus groups with employers and interviews with various stakeholders in the sector. This consultative approach has highlighted the importance of creating an educational framework that addresses the unique challenges faced by the Ecuadorian digital ecosystem. The emphasis on interdisciplinary methods signifies a recognition of the diverse skill sets required in today's digital marketplace.

One critical concern raised in the research is the fragmentation of professional training in Ecuador's digital landscape. Calero noted key educational gaps that had been identified, such as insufficient training in digital production and audience engagement strategies, which the new degree program aims to address. By integrating components of ethics in dissemination and strategic technology use, the program aspires to prepare graduates who can effectively navigate and contribute to the future of digital media production and audience management in Ecuador.