Since the launch of its exclusive training program for Black journalists in 2021, Folha has seen a significant increase in the representation and employment of Black trainees within its newsroom.
Since 2021, sixty-five self-identified Black and mixed-race journalists have participated in Folha's Daily Journalism Training Program, designed specifically for professionals from these demographics. Almost 60% of these participants have been hired by the publication, with several advancing to editorial positions within the newsroom over the past five years. This initiative coincided with the global discussions brought about by George Floyd's assassination, prompting Folha to take a proactive stance towards inclusivity in journalism.
As Brazil grapples with its own challenges related to racial inequality, Folha has been a trailblazer among major media outlets by prioritizing the hiring and development of Black professionals. Sérgio Dávila, the director of the newsroom, highlighted the moral imperative of taking actionable steps to address the inequalities that persist in the country. The program's inception during the pandemic witnessed an overwhelming response, as over 2,500 applicants competed for the opportunity to be part of this exclusive program, illustrating the demand for such initiatives in the media landscape.
The significance of Folha's training program goes beyond just employment; it symbolizes a broader shift towards inclusivity in journalism that is crucial for reflecting the diverse narratives within Brazilian society. By empowering Black journalists and amplifying their voices, Folha is not only changing its own newsroom's demographics but also influencing the wider media landscape in Brazil, highlighting the importance of representation in media narratives and coverage.
