The Chinese New Year, which emphasizes family reunion and a return to one's roots, is also marked as a prime travel season. This year, the holidays for the Year of the Horse are the longest on record, leading to the trend of taking five days off to enjoy 15 consecutive days of vacation. This extended break has sparked a notable surge in cultural and tourist activities, with online travel platforms reporting significant increases in airline ticket bookings, hotel reservations, and tour packages, indicating a robust upward trend in both demand and prices.

Local authorities in Greece are promoting specific local delicacies and intangible cultural heritage products, celebrating with colorful community events while also enhancing the quality of services provided to attract more visitors. The goal is to stimulate consumption and extend the enjoyment of cultural experiences during the Chinese New Year. All efforts are aimed at ensuring that tourism is responsive to the growing interest generated by the holiday, effectively utilizing this opportunity to showcase Greece's rich culture and gastronomy.

As the food-oriented focus gains momentum, Chinese tourists are likely to explore and appreciate local flavors and culinary offerings, which are positioned as essential facets of their travel experiences. This not only aids in boosting local economies but also fosters cultural exchange during a period that is both significant and celebratory for visitors from China, emphasizing the interconnectedness of cultural tourism and economic vitality during key festivities.