As Pokémon marks its 30th anniversary, the franchise is celebrated not just for its cultural impact but also for its remarkable ability to generate significant revenue. The narrative discusses how Pokémon has transitioned from video games to a multi-faceted entertainment powerhouse that includes television shows, movies, merchandise, and more. Its widespread popularity and constant evolution have allowed it to maintain a loyal fanbase across generations.

The article highlights various strategies employed by the Pokémon brand to remain relevant and profitable over the decades. This includes the introduction of new games, collaborations with other brands, and the use of modern technology such as augmented reality in mobile games. The Pokémon GO phenomenon, for instance, showcased how new formats could re-engage both existing and new audiences, effectively driving sales and brand loyalty.

Critically, while Pokémon is lauded for its success, the piece also raises questions about the commercial aspects overshadowing the original gameplay experience. It describes Pokémon as a "greased money-making machine" that, while celebrating its legacy, also prompts discussions about commercialization in the gaming industry and whether it still prioritizes genuine player experiences over profit margins.