The Pokemon franchise commemorates its 30th anniversary, marking three decades since its inception in Japan in 1996. It has grown from a simple video game to a multifaceted global franchise, encompassing trading cards, animated series, films, and merchandise. In an interview with translator Julien Bardakoff, he explores the reasons behind the franchise's enduring popularity and its ability to evolve with the times, keeping audiences engaged for generations.

Bardakoff emphasizes that the success of Pokemon lies in its universal themes of friendship, adventure, and exploration, which resonate with fans of all ages. The franchise has effectively adapted to changing technological landscapes, from mobile gaming to augmented reality in 'Pokemon GO', ensuring that it remains relevant and appealing. This adaptability, combined with a rich lore and deep character development, has solidified Pokemon's place in global pop culture.

As Pokemon continues to celebrate milestones with various events and new content releases, it reflects on its legacy and looks toward the future. With ongoing expansions in game mechanics and community events, fans remain enthusiastic about what lies ahead. The story of Pokemon serves as a testament to the impact of video games on culture and the power of creativity in building a lasting brand.