The Pokémon franchise reaches its 30th anniversary, marking three decades of a successful global empire founded on a well-oiled multimedia strategy. This strategy encompasses animations, toys, licensed merchandise, and, at its core, video games. Despite this strong framework, the crucial component of the empire—the video games—begins to show signs of wear and tear, leading to growing concerns about their future performance. Since the launch of "Pokémon Red" and "Green" on the Game Boy in Japan in February 1996, RPG games featuring these "pocket monsters" have served as the cornerstone of the entertainment empire. The video games not only provide content for animated series and collectible cards but also generate significant revenue, contributing to a staggering total of over $100 billion, making Pokémon the highest-grossing media franchise of all time. In recent years, however, the main series of Pokémon games has faced criticism regarding technical issues and performance shortcomings. These challenges may threaten the franchise's longstanding dominance in the gaming sphere, signaling a potential shift in the Pokémon phenomenon that has captivated audiences for three decades.