Zoe, owner of Flour Baby Bakery in the UK, has faced criticism over her pricing for carrot cakes, described by some online as 'outrageous.' In response to this backlash, which was particularly vocal on TikTok, she emphasized the complexities involved in running a small business and the costs associated with high-quality ingredients and skilled labor in cake design.

Zoe, who started her bakery in 2020 out of her home kitchen, has gained popularity for her stunning cake creations and has built a community of over 52.8k followers on TikTok. Her bakery offers a variety of products including cupcakes, brownies, and cookies, alongside special occasion cakes for events like birthdays and weddings. The recent controversy revolves around a TikTok video where Zoe shared her cake decorating process, inadvertently sparking a debate about pricing in the artisanal food market.

The incident highlights a broader conversation about consumer expectations versus the realities of small business operations, particularly in the pastry and baking industry. While some customers may perceive the prices as high, advocates argue that the craftsmanship, creativity, and quality that goes into each cake justify the cost, suggesting that understanding these factors may help bridge the gap between customers and bakers.