Laine Lõvi, a prominent figure in promoting Seto culture, was recently awarded the Lifetime Achievement Award by the Cultural Capital for her remarkable contributions to the arts. Throughout her career, Lõvi has emphasized the importance of meaningful cultural work rather than engaging in activities for the sake of productivity. Her notable achievement upon returning to cultural work after maternity leave was initiating the widely celebrated Leelopäev, an event that involved extensive collaboration with the Seto community to curate traditions and performances.

Lõvi continues to actively participate in cultural activities by singing every Wednesday in the Kuldatsäuk choir, showcasing her commitment to Seto traditions. She reflects on the idea of establishing a Seto museum where people can gather to sing, dance, and share music, which underscores her vision for a place that fosters community engagement and cultural heritage. Her efforts also include the collection and preservation of artifacts that contribute to the understanding of Seto culture.

Through her work, Laine Lõvi has become a vital force in the safeguarding of Seto cultural practices, ensuring that these traditions are passed down and remain vibrant within the community. Her award not only recognizes her past contributions but also highlights the ongoing need for cultural champions who can inspire future generations to appreciate and maintain their heritage.