The Finnish Cultural Foundation has awarded a substantial prize of approximately 40,000 euros to emeritus professor Veli-Pekka Lehtola from the University of Oulu for his outstanding contributions to the promotion of Sámi culture. Lehtola expressed that this award is a great honor from a major Finnish funding and information institution. However, it has also stirred some feelings of discomfort, as Lehtola acknowledges the historical distrust among Sámi people regarding such recognitions and their underlying motivations.

Lehtola's work has played a significant role in making Sámi history more visible, underpinning the importance of preserving and promoting Sámi cultural heritage. His notable publications include titles like "Whose Land, Whose Voice?" which explores the relationships between Sámi and Finnish peoples from prehistory to the present, and "The Past Lives Within Us." Furthermore, he has been a key contributor in scripting major exhibitions at the Sámi Museum Siida, such as "Enâmeh láá mii párnááh – These Lands Are Our Children."

Despite the accolades, Lehtola's reflections show the complexity of receiving such recognition within the Sámi community. He interprets the significance of his award as validation for his long-term commitment to Sámi language and culture, but he remains aware of the historical context of skepticism that often accompanies awards given to Sámi individuals by broader Finnish institutions. This duality of pride and caution reflects the ongoing challenges faced by Sámi people in their quest for visibility and recognition.