The iconic Argentine phone prank, 'The calling llama', is set to return on February 27 with new micro-content, marking its first comeback since the 1990s.
'The calling llama', a notable element of Argentine 90s advertising known for its humorous phone pranks, is making a modern comeback on February 27, introduced by the telecommunications company Personal. This relaunch is tailored for the current audience, featuring innovative micro-content with a contemporary twist, as the llama embarks on adventures and interacts with celebrities and animals in a new miniseries format.
The upcoming season will consist of eight episodes, each ranging from four to six minutes, with the first four episodes released on the launch day, followed by two more episodes and the final two weeks later. Additionally, to appeal to nostalgia, shorter formats akin to classic commercials will complement the episodes, allowing fans of the original series to reminisce while engaging with new content.
This revival not only showcases the enduring popularity of the original series but also highlights how advertising strategies have evolved, adapting to changing media consumption habits, particularly in the digital era. By leveraging platforms like Flow for distribution, the project signifies the blending of nostalgia and innovation in contemporary Argentine entertainment, potentially attracting both new viewers and longtime fans alike.
