Feb 23 • 18:03 UTC 🇦🇷 Argentina La Nacion (ES)

More than 25 years later: when the miniseries of La Llama que Llama, the advertising icon of the 90s, premieres on Flow

The miniseries of La Llama que Llama, a nostalgic advertising icon from the late 90s, will premiere on February 27 on Flow with original voices and surprise guest appearances.

La Llama que Llama, an emblematic figure of Argentine advertising in the late 90s, is set to return as an original miniseries on Flow, the TV and streaming service by Personal. The series will consist of eight episodes ranging from four to six minutes each, released in three batches beginning February 27. The format plays on the nostalgia of the original commercials, catering to fans who remember the quirky character fondly.

The promotional material cleverly taps into dark humor and shared memories from the advertising landscape of Argentina. In a striking scene set in a cemetery, a gravestone inscribed with 'La Llama que Llama 1998-2001' is humorously juxtaposed with a plush puppet suddenly emerging from the ground and reaching for a smartphone. The phone screen, displaying 'FEBRUARY,' indicates the upcoming revival, setting the tone for the miniseries.

This revival aims to reignite emotional memories and engage a new generation while reminding older audiences of the impact La Llama que Llama had on advertising in Argentina. With its short episode format, the series is designed for quick consumption, appealing to modern viewing habits and emphasizing nostalgia, thus ensuring the character remains relevant in today’s media landscape.

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