The Van Gogh Museum in Amsterdam is launching an immersive exhibition titled 'Yellow. Beyond Van Gogh's Colour,' which focuses on the iconic use of yellow in Vincent van Gogh's works, particularly referencing his 1889 painting 'Sunflowers.' Van Gogh's correspondence reveals his appreciation for the vivid shades of yellow, which he discovered while painting the wheat fields and sunflowers in Arles, France, thereby invoking a profound emotional response to the color.

The exhibition features around fifty artworks and objects dating from 1850 to 1915, showcasing not only Van Gogh's masterpieces but also works by other artists who have drawn inspiration from this captivating color. This exploration is not limited to visual art; it extends into various creative expressions, including painting and immersive installations. The exhibition aims to highlight the symbolic and thematic importance of yellow, showcasing how it transcends different artistic languages.

By situating this significant color within the broader context of art history and creative expression, the Van Gogh Museum provides visitors with a unique opportunity to engage with the intensity and emotional resonance of yellow. The exhibition invites art enthusiasts and the general public alike to explore the multifaceted role of this vibrant hue, reinforcing Van Gogh's enduring influence across generations and his unparalleled association with the color yellow.