The Photo Museum in Estonia has launched a new interactive exhibition called 'Color Thrills,' which invites visitors on a journey through the history of color photography in Estonia and beyond. The exhibition is designed to be engaging for all age groups, utilizing hands-on exhibits to explain the principles of color physics, human perception of color, and the evolution of color photography. Participants can explore various interactive areas, colorize photographs, and navigate through a maze of Estonia's oldest color images.

Spanning significant milestones in color photography history, the exhibition traces the development of color photographs starting from their first presentation in 1861 to today's digital photography era. The curator of the Photo Museum, Annika Haas, emphasizes that the exhibition also addresses the subjective nature of color perception, with the title itself—'Color Thrills'—reflecting the excitement and complexity of experiencing color. Visitors are encouraged to delve deep into the scientific and artistic aspects of color through an immersive experience.

The exhibition highlights how color has transformed photography and the ways in which society has come to understand and appreciate color over time. As attendees engage with the material, they will not only learn about the historical context of color photography but also experience the thrill of modern interpretations and applications of color in photography. This initiative represents a significant addition to Estonia's cultural offerings, fostering greater appreciation for both the history and artistry of color photography.