Donut Lab, which presents itself as a developer of an innovative technology, has made impressive claims to its investors about its current situation and future prospects. CEO Marko Lehtimäki stated in a company newsletter that the firm is actively engaging in discussions with some of the world's largest companies. According to him, if all goes as planned, Donut Lab could easily become one of the major players in the automotive sector within just a few years, which is a clear indicator of the company's ambitious aspirations.

Yle has obtained confidential newsletters sent to investors, known as the "Insider Report," covering the period from March to December 2025. These reports highlight Donut Lab's assertion of strong international interest and its strategies for fundraising from investors. Despite gaining significant attention on the international stage, the company has been rather opaque about the details of its operations and its acoustic technologies. The selective sharing of information suggests that while there is substantial optimism regarding its business model, there might be underlying uncertainties that warrant further scrutiny.

The company touts a "sales pipeline" filled with 50 elite firms that have reportedly reached out for discussions, which emphasizes the perceived value and potential of Donut Lab's innovations. However, the lack of detailed public information raises questions about the viability of these claims. As the company seeks to solidify its position and attract more investors, there is a balancing act between promoting potential and providing transparency, which will be critical for sustaining investor confidence and securing long-term success in the competitive tech landscape.